Multivariate testing: taking testing to a whole new level

Multivariate-testing

No, I didn’t say multivitamins, I said multivariate. In a recent story, I explained the importance of A/B testing. However, with multivariate testing, you can take your testing game to a whole new level. What is multivariate testing? Like A/B testing, multivariate testing is a technique used to test a hypothesis on not just two … Read moreMultivariate testing: taking testing to a whole new level