Google Ads: Getting down to business

Google Ads: Getting down to business

Are you a Google Ads newbie? The thought of setting up a campaign makes you cringe just as bad as perusing through deals at an outlet store? It’s ok, it happens to us all. Luckily, Google Ads has an easy set-by-step guide that allows you to get down to business and fast.

Google Ads: Setting it up is half the fun

Google Ads: Setting it up is half the fun

Most markets have a good idea of what Google ads do and can do for your organization. It allows marketers, at a cost, to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Most marketers understand this however have you ever actually … Read moreGoogle Ads: Setting it up is half the fun

Where are we heading with big data and travel?

Out of all the things we as marketers find most valuable, I would have to say it is data. Without it, we are as lost as kindergarteners feel the first day of school. Even more so if you are in the travel industry. Luckily, big data came around and was finally formally classified in 2005 … Read moreWhere are we heading with big data and travel?