Socializing your social media reporting

Ever sit in a meeting where the hour felt like an eternity? Asking yourself, what is the point of all these numbers? It’s not uncommon hearing all the latest buzz worlds with very little substance behind the point of it all. These meetings sometimes lack the basics, which is why are we here? Socializing your social media reports may not be as easy as you think. But here are some basics on reiterating established objectives and presenting the data that will move the needle.

Social media reporting

The key to avoiding the snoring echoing from the video conference back wall is to keep it simple and focus on the pre-established KPIs (key performing indicators) established from those same snoozers.

According to Hootsuite’s article on social media reporting, here are a few Brand-specific items that will keep this short and social:

  1. Brand mentions (tagged or not)
  2. Shares
  3. Post reach
  4. Impressions
  5. Virality rate
  6. Reach
  7. Share of voice

Other than looking at the above Brand metrics, we must look at those engagement rates that are worth socializing:

  1. Audience growth
  2. Engagement growth
  3. Amplification rate
  4. Click-through-rate

Once you have a good understanding of your audience and engagement, its good to also look at your lead generation KPIs.

  1. Bounce rate
  2. Click-through-rate
  3. Conversation rate

These are just some of the reports you should consider when socializing your stats to those usual snoozers. There are many other areas of social media reporting that help moves the needle. Any stats you feel are more socializable? Share your thoughts and comment below. And don’t forget to read up on other marketing-related geeky stuff on my blog.

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