Multivariate testing: taking testing to a whole new level

Multivariate-testing

No, I didn’t say multivitamins, I said multivariate. In a recent story, I explained the importance of A/B testing. However, with multivariate testing, you can take your testing game to a whole new level. What is multivariate testing? Like A/B testing, multivariate testing is a technique used to test a hypothesis on not just two … Read moreMultivariate testing: taking testing to a whole new level

Google Ads: Getting down to business

Google Ads: Getting down to business

Are you a Google Ads newbie? The thought of setting up a campaign makes you cringe just as bad as perusing through deals at an outlet store? It’s ok, it happens to us all. Luckily, Google Ads has an easy set-by-step guide that allows you to get down to business and fast.

Google Ads: Setting it up is half the fun

Google Ads: Setting it up is half the fun

Most markets have a good idea of what Google ads do and can do for your organization. It allows marketers, at a cost, to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Most marketers understand this however have you ever actually … Read moreGoogle Ads: Setting it up is half the fun